Entering a foreign market is not an easy task
In order to prepare a suitable market-fit product we have to do a deep analysis of the local demand and it is strongly connected with historical and cultural factors.
How tourists make choices and why?
What kind of partners are local providers looking for?
What product and services can be suitable and how is it better to be exposed and presented?
Which events are worth visiting and invest in them time and money?
All these and other important issues are covered during the seminars on Russian-speaking hospitality market entry.
Russian-speaking toursits and companies can be found not only in Russia and CIS countries, lots of them live and open their companies abroad. Still they are active travellers.
If you need the deeper knowledge and understanding of this market this seminar will be very helpful for you.
During the seminar or series of seminars(according to the needs and requested company outcomes) include the following topics:
- General information about Russia and Russian-speaking customers
- Historical and cultural background and updated issues
- Buliding of successful business communication, ice makers and ice breakers
- Understanding value orientation and behavioural patterns
- Travel company and toursits overview through psychological profiles and travel demands
- Travel destinations choices and requested services
- Promotional tools: suitable online and offlibe professional events and others
- Long-term relationships maintainance
- Suitable product preparation
Also, we include other topics which can not be specified in the programme according to your needs.
To get to know more about the programme please request the questionnaire and ask for a free online meeting
E-mail at kseniamarfina@yandex.ru
or contact me via WhatsApp +79872614446